A Textbook Of Virtual Marketing
By:"Sameer A Kulkarni"
Published on 2008 by Excel Books India
This book been written as a courseware for the MBA, MMM, MMS, and PGDM courses where 'Virtual Marketing' is one of the subjects. The text of this book consists 9 chapters, each aspect is discussed in the most lucid, concise and non-technical manner to help students to understand the subject at conceptual level and develop their basic knowledge in Virtual Marketing. It is aimed at university students pursuing PGDBA, MBA, MMM, MMS or equivalent courses in marketing. Students of different Indian universities and institutes will definitely find it suitable. The objective of this book is to assist the readers to understand the theory and introduce them to the vast scope of Modern Marketing discipline. The book begins with the development of the Internet to the latest emerging concept of interactive TV. Further, the book takes a non-technical approach, thereby presenting the essentials of some concepts in a more understandable manner.
ISBN : 9788174466341
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Author :"Sameer A Kulkarni"
ID: PLoe9Lkzf3wC
This Book was ranked 2 by Google Books for keyword text book websites.
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